In celebration of Valentine’s Day, I thought I’d share this with you all. What a simple but wonderful way of connecting with one’s customers! There is so much truth in the statement
“It is better to give, than to receive.”
This is a foreign concept to many retailers but it’s exactly the way we need to be thinking, especially with the competition of online shopping these days. A giving retailer is a receiving retailer.
I will leave you to ponder over this and challenge you to consider how you can give out to your customers. And remember giving is not always monetary it comes in many shapes and forms. You can give with your words or with your time, or through your service to others. As John M. Huntsman Sr. says:
“Wealth isn’t always measured in dollar signs. We each have time, talent and creativity, all of which can be powerful forces for positive change. Share your blessings in whatever form they come and to whatever level you have been blessed.”
Recently I had the pleasure of working with Gloss Creative on a stunning installation for Sportsgirl’s Flagship store in Bourke St, Melbourne.
Sportsgirl prides itself as the leader of creativity and innovation amongst Australian retailers. Sportsgirl’s passion for offering an interactive brand experience for their customers has lead to a fabulous collaboration with Gloss Creative. A innovative agency that specialises in 3D installations and set design for the retail market. Gloss Creative comprises of a small but incredibly talented team of individuals, merging together the skills of Visual Merchandisers, Graphic Artists and Interior Architects to produce a power force of creative brilliance. Continue reading →
Spring/Summer has already come around again, and Australia’s leading department store, Myer has gone back to their Aussie roots this season, with the theme “This is Australia.” This theme is directed as a modern take on the natural elements of outback Australia. Take a look below for some ‘down to earth’ inspiration!
After recently attending the melbourne flower and garden show, I was inspired to see how other retailers may have adapted the floral and fauna concept into visual displays. And much to my excitement I found that Macy’s hold an annual Spring Flower Show. Macy’s Flower Show is held every easter in NYC, Philadelphia, Chicago, Minneapolis and San Francisco. Thousands flock to see the beautiful floral displays created with millions of flowers from all over the world. Creatives from the US would already be onto this one but in Australia we don’t have any retailers that go to this extent, so I applaud Macy’s on raising the bar and setting a worthwhile challenge for the department stores back in Aus! Last year when I was visiting the US, Macy’s didn’t have much creativity happening in store but I now have a new found respect for Macy’s. Talk about blowing the budget! Continue reading →
This years Melbourne International Flower and Garden Show was a wonderful aroma of inspiration. So much so that I thought it worthy of a blog post! Being the first time I had attended this event I wasn’t quiet sure what to expect, but to my surprise I came across many art and design concepts in this show that could most certainly be worked into retail display installations. Below I have captured a few of my best picks from this years show. The show is held annually at the Royal Exhibition Centre and Gardens every March.
These Disney Harrods Windows would have to be my all time *favourite*. Main reason being because I *LOVE* all things Disney! This ‘real life’ interpretation of the Disney Princesses is nothing less than extraordinary. The attention to detail is immaculate. Each window itself instantaneously draws one into another world. Partnered with the allure of designer garments, make for the perfect window. I must say, Disney themed windows was a very smart move on Harrods behalf. Who doesn’t want to be reminded of their sweet childhood memories? Memories of the past are a guaranteed attention grabber for sure. Isn’t it funny that my favourite disney windows here are the ones that, surprise surprise, were my favourite Disney characters when I was a child? Obviously not a coincidence. The appeal of the windows are clearly based on my past personal emotional connection with the stories and the characters. Lets explore this a little further… Continue reading →
The Myer Christmas Windows have been a Melbourne tradition since 1955. Each year an estimated 1.2 million people flock to see the theatrical audio visual window sets produced by Stage One. This year was another crowd drawer with windows based on the children’s story book; Russell’s Christmas Magic by Rob Scotton.
Don’t forget to check out the video ‘The making of the Myer Christmas Windows’ below too!