Submersion

 

submersion_19This art installation ‘Submersion’ was a commission from Diversitat and the Greater City of Geelong for the Geelong After Dark Festival on May 6th, 2016. My response to the theme ‘air’ for this year’s festival was to create a work that explored the fusion between air and water. The intention was to take people on a multi sensory experience that evoked the feeling of being submerged in a sea of luminous bubbles.

Shooting for the stars at POPAI Global Awards

POPAI GLOBAL AWARD WINNER

Last week the POPAI Global Awards where held in Las Vegas and I am pleased to report that the 1 Million Stars to End Violence project at Myer took out the most ‘prestigious and competitive’ Global award for best temporary ‘Shopper Marketing Campaign’. The project was up against more than ’50 finalists from 10 countries’. The project qualified entry to the 2016 global awards after winning gold for ‘best window display’ in 2015 at the Australian & New Zealand POPAI Awards Gala.

The 1 Million Stars to End Violence project at Myer was a cause based community arts campaign, where customers participated in-store workshops at Myer Melbourne, making stars out of ribbon as symbolic stance against violence. After 5 weeks of workshops the stars where culminated into a series of installations around the store, including a special Bourke St window for International Women’s Day 2015. (To find out more about the project click here.)

This campaign has taken shopper experience to a whole new level and I am very proud to have collaborated with project Creator Maryann Talia Pau, Myer, Active Display, Stage One and Illustrator Kerrie Hess on this project. The dream team has done it again! Here’s to giving back, taking stance against violence, shooting for the stars and winning awards in the process!

For more info. on the POPAI Global Awards please click the link below:

STOP PRESS!! Two Australian shopper marketing campaigns have been awarded top honours at the POPAI Global Marketing at…

Posted by POPAI ANZ on Wednesday, March 23, 2016

Macy’s Spring Flower Show

 

After recently attending the melbourne flower and garden show, I was inspired to see how other retailers may have adapted the floral and fauna concept into visual displays. And much to my excitement I found that Macy’s hold an annual Spring Flower Show. Macy’s Flower Show is held every easter in NYC, Philadelphia, Chicago, Minneapolis and San Francisco. Thousands flock to see the beautiful floral displays created with millions of flowers from all over the world. Creatives from the US would already be onto this one but in Australia we don’t have any retailers that go to this extent, so I applaud Macy’s on raising the bar and setting a worthwhile challenge for the department stores back in Aus!  Last year when I was visiting the US, Macy’s didn’t have much creativity happening in store but I now have a new found respect for Macy’s. Talk about blowing the budget! Continue reading

Art and Design at Melbourne Flower and Garden Show

This years Melbourne International Flower and Garden Show was a wonderful aroma of inspiration. So much so that I thought it worthy of a blog post! Being the first time I had attended this event I wasn’t quiet sure what to expect, but to my surprise I came across many art and design concepts in this show that could most certainly be worked into retail display installations. Below I have captured a few of my best picks from this years show. The show is held annually at the Royal Exhibition Centre and Gardens every March.

By Georgia Fraser
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