I REBEL THEREFOREAM” — Sportsgirl Installation by Gloss Creative




Recently I had the pleasure of working with Gloss Creative on a stunning installation for Sportsgirl’s Flagship store in Bourke St, Melbourne.

Sportsgirl prides itself as the leader of creativity and innovation amongst Australian retailers. Sportsgirl’s passion for offering an interactive brand experience for their customers has lead to a fabulous collaboration with Gloss Creative.  A innovative agency that specialises in 3D installations and set design for the retail market. Gloss Creative comprises of a small but incredibly talented team of individuals, merging together the skills of Visual Merchandisers, Graphic Artists and Interior Architects to produce a power force of creative brilliance. Continue reading

Harrods Disney Princess Windows, Christmas 2012

These Disney Harrods Windows would have to be my all time *favourite*. Main reason being because I *LOVE* all things Disney! This ‘real life’ interpretation of the Disney Princesses is nothing less than extraordinary. The attention to detail is immaculate. Each window itself instantaneously draws one into another world. Partnered with the allure of designer garments, make for the perfect window. I must say, Disney themed windows was a very smart move on Harrods behalf. Who doesn’t want to be reminded of their sweet childhood memories? Memories of the past are a guaranteed attention grabber for sure. Isn’t it funny that my favourite disney windows here are the ones that, surprise surprise, were my favourite Disney characters when I was a child? Obviously not a coincidence. The appeal of the windows are clearly based on my past personal emotional connection with the stories and the characters. Lets explore this a little further… Continue reading

Myer Melbourne Christmas Windows 2012

The Myer Christmas Windows have been a Melbourne tradition since 1955. Each year an estimated 1.2 million people flock to see the theatrical audio visual window sets produced by Stage One. This year was another crowd drawer with windows based on the children’s story book; Russell’s Christmas Magic by Rob Scotton.

Don’t forget to check out the video ‘The making of the Myer Christmas Windows’ below too!