A dazzling illusion of stars fading into a infinite starry night sky, designed by Jasmine Grace on behalf of Myer Geelong. The One Million Stars to End Violence project is an International weaving project, founded by Artist Maryann Talia Pau, that aims to end violence by bringing people together to weave stars. Approximately 1500 stars have been woven for this window by contributors throughout the Geelong community in partnership with Storm Insight. A big thank you to our sponsor, Myer Geelong Social Club for funding the cost of this installation. For more information on the cause One Million Stars to End Violence please visit http://www.onemillionstars.net.
Last week the POPAI Global Awards where held in Las Vegas and I am pleased to report that the 1 Million Stars to End Violence project at Myer took out the most ‘prestigious and competitive’ Global award for best temporary ‘Shopper Marketing Campaign’. The project was up against more than ’50 finalists from 10 countries’. The project qualified entry to the 2016 global awards after winning gold for ‘best window display’ in 2015 at the Australian & New Zealand POPAI Awards Gala.
The 1 Million Stars to End Violence project at Myer was a cause based community arts campaign, where customers participated in-store workshops at Myer Melbourne, making stars out of ribbon as symbolic stance against violence. After 5 weeks of workshops the stars where culminated into a series of installations around the store, including a special Bourke St window for International Women’s Day 2015. (To find out more about the project click here.)
This campaign has taken shopper experience to a whole new level and I am very proud to have collaborated with project Creator Maryann Talia Pau, Myer, Active Display, Stage One and Illustrator Kerrie Hess on this project. The dream team has done it again! Here’s to giving back, taking stance against violence, shooting for the stars and winning awards in the process!
For more info. on the POPAI Global Awards please click the link below:
STOP PRESS!! Two Australian shopper marketing campaigns have been awarded top honours at the POPAI Global Marketing at…
Take a look at this video of the 1 Million Stars window installation at Myer Melbourne for International Women’s Day. If your in Melbourne City this weekend come check it out, it’s up until March 10th. Window concept created by myself and illustrated by Kerrie Hess. Structure of the woman’s hair made by sponsors Stage One and city buildings printed by sponsors Active Display. Project Founder Maryann Talia Pau.
Recently I had the pleasure of participating in a visual merchandising trip to Tokyo. Tokyo is regarded as the one of top fashion capitals of the world with many avant-garde designers in its midst. Tokyo is one of the few places in the world where fashion trends are taken to the extreme with the likes of harajuku and baby doll girls. It’s great, everywhere you turn you see a different fashion style, the Japanese add a whole new meaning to the word ‘unique’! They think outside the box and have impeccable design aesthetics. I would highly recommend Tokyo as a must see if your passionate about fashion and design. The best districts to visit for visual merchandising and store design would be Ginza, Harajuku, Aoyama, Shinjuku and Shibuya. Omotesandō st in Harajuku is where all the designer fashion flagships stores are located, much like the 5th ave of NYC. Architecture and store design here are not to be missed! Off this street are also many little side streets which are filled with heaps of little vintage and harajuku type fashion stores. The Harajuku district was definitely my favourite place to explore during the trip I went back there about 3 times! Check out some pictures from my trip here below. Most photo’s have been taken in Harajuku and Ginza districts.
Wako department store
Hermes – Ginza
Hermes – Shibuya
Dolce & Gabbana
Polo Ralph Lauren
Printemps 30th anniversary celebrations.
Marc by Marc Jacobs
Chloe – IsetanDepartmentStore
Pass the Baton
Ragtag The cutest floor directory board I have ever seen!