Last week the POPAI Global Awards where held in Las Vegas and I am pleased to report that the 1 Million Stars to End Violence project at Myer took out the most ‘prestigious and competitive’ Global award for best temporary ‘Shopper Marketing Campaign’. The project was up against more than ’50 finalists from 10 countries’. The project qualified entry to the 2016 global awards after winning gold for ‘best window display’ in 2015 at the Australian & New Zealand POPAI Awards Gala.
The 1 Million Stars to End Violence project at Myer was a cause based community arts campaign, where customers participated in-store workshops at Myer Melbourne, making stars out of ribbon as symbolic stance against violence. After 5 weeks of workshops the stars where culminated into a series of installations around the store, including a special Bourke St window for International Women’s Day 2015. (To find out more about the project click here.)
This campaign has taken shopper experience to a whole new level and I am very proud to have collaborated with project Creator Maryann Talia Pau, Myer, Active Display, Stage One and Illustrator Kerrie Hess on this project. The dream team has done it again! Here’s to giving back, taking stance against violence, shooting for the stars and winning awards in the process!
For more info. on the POPAI Global Awards please click the link below: