Tokyo visual merchandising displays Spring 2014


Recently I had the pleasure of participating in a visual merchandising trip to Tokyo. Tokyo is regarded as the one of top fashion capitals of the world with many avant‐garde designers in its midst. Tokyo is one of the few places in the world where fashion trends are taken to the extreme with the likes of harajuku and baby doll girls. It’s great, everywhere you turn you see a different fashion style, the Japanese add a whole new meaning to the word ‘unique’! They think outside the box and have impeccable design aesthetics. I would highly recommend Tokyo as a must see if your passionate about fashion and design. The best districts to visit for visual merchandising and store design would be Ginza, Harajuku, Aoyama, Shinjuku and Shibuya. Omotesandō st in Harajuku is where all the designer fashion flagships stores are located, much like the 5th ave of NYC. Architecture and store design here are not to be missed! Off this street are also many little side streets which are filled with heaps of little vintage and harajuku type fashion stores. The Harajuku district was definitely my favourite place to explore during the trip I went back there about 3 times! Check out some pictures from my trip here below. Most photo’s have been taken in Harajuku and Ginza districts.







Wako department store


Louis Vuitton


Hermes — Ginza 


Hermes — Shibuya








Ginza Core


Dolce & Gabbana


Polo Ralph Lauren








Printemps                                                                                        30th anniversary celebrations.




Kate Spade


Marc by Marc Jacobs






ChloeIsetan Department Store




Pass the Baton


Ragtag                                                                                                                        The cutest floor directory board I have ever seen!

Australian Autumn Winter Displays

I have put together a selection of my favourite visual merchandising concepts from this Autumn/Winter season in Australia. Hope this gets your creative juices flowing!

SEED: Space Voyage.

CHANEL: Futuristic Lovers.



Do what you LOVE, and do it so well that those who come and see you do it will bring others to watch you do it again and again and again.” — Mark Victor Hansen

Giving is receiving

In celebration of Valentine’s Day, I thought I’d share this with you all. What a simple but wonderful way of connecting with one’s customers! There is so much truth in the statement

It is better to give, than to receive.”

This is a foreign concept to many retailers but it’s exactly the way we need to be thinking, especially with the competition of online shopping these days. A giving retailer is a receiving retailer.

I will leave you to ponder over this and challenge you to consider how you can give out to your customers. And remember giving is not always monetary it comes in many shapes and forms. You can give with your words or with your time, or through your service to others.  As John M. Huntsman Sr. says:

Wealth isn’t always measured in dollar signs. We each have time, talent and creativity, all of which can be powerful forces for positive change. Share your blessings in whatever form they come and to whatever level you have been blessed.” 

Happy V Day to all! X

The best of Christmas



May I indulge you all with a little Christmas eye candy from the Australian retail market.

I REBEL THEREFOREAM” — Sportsgirl Installation by Gloss Creative




Recently I had the pleasure of working with Gloss Creative on a stunning installation for Sportsgirl’s Flagship store in Bourke St, Melbourne.

Sportsgirl prides itself as the leader of creativity and innovation amongst Australian retailers. Sportsgirl’s passion for offering an interactive brand experience for their customers has lead to a fabulous collaboration with Gloss Creative.  A innovative agency that specialises in 3D installations and set design for the retail market. Gloss Creative comprises of a small but incredibly talented team of individuals, merging together the skills of Visual Merchandisers, Graphic Artists and Interior Architects to produce a power force of creative brilliance. Continue reading

Spring/Summer New Season at Myer Melbourne

Spring/Summer has already come around again, and Australia’s leading department store,  Myer has gone back to their Aussie roots this season, with the theme “This is Australia.” This theme is directed as a modern take on the natural elements of outback Australia. Take a look below for some ‘down to earth’ inspiration!



Macy’s Spring Flower Show


After recently attending the melbourne flower and garden show, I was inspired to see how other retailers may have adapted the floral and fauna concept into visual displays. And much to my excitement I found that Macy’s hold an annual Spring Flower Show. Macy’s Flower Show is held every easter in NYC, Philadelphia, Chicago, Minneapolis and San Francisco. Thousands flock to see the beautiful floral displays created with millions of flowers from all over the world. Creatives from the US would already be onto this one but in Australia we don’t have any retailers that go to this extent, so I applaud Macy’s on raising the bar and setting a worthwhile challenge for the department stores back in Aus!  Last year when I was visiting the US, Macy’s didn’t have much creativity happening in store but I now have a new found respect for Macy’s. Talk about blowing the budget! Continue reading

DIY Ideas from Melbourne Flower and Garden Show

After posting some art and design inspiration from the Melbourne Flower and Garden Show I though it might also be cool to post up some DIY ideas that I also came across at the show. This is just a small collection of craft concepts I spotted, most of them aren’t too difficult to figure out, some might take a bit of trial and error. But that’s what VM’s all about!


By Casey Bodycoat


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Art and Design at Melbourne Flower and Garden Show

This years Melbourne International Flower and Garden Show was a wonderful aroma of inspiration. So much so that I thought it worthy of a blog post! Being the first time I had attended this event I wasn’t quiet sure what to expect, but to my surprise I came across many art and design concepts in this show that could most certainly be worked into retail display installations. Below I have captured a few of my best picks from this years show. The show is held annually at the Royal Exhibition Centre and Gardens every March.

By Georgia Fraser
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