Recently I had the pleasure of participating in a visual merchandising trip to Tokyo. Tokyo is regarded as the one of top fashion capitals of the world with many avant-garde designers in its midst. Tokyo is one of the few places in the world where fashion trends are taken to the extreme with the likes of harajuku and baby doll girls. It’s great, everywhere you turn you see a different fashion style, the Japanese add a whole new meaning to the word ‘unique’! They think outside the box and have impeccable design aesthetics. I would highly recommend Tokyo as a must see if your passionate about fashion and design. The best districts to visit for visual merchandising and store design would be Ginza, Harajuku, Aoyama, Shinjuku and Shibuya. Omotesandō st in Harajuku is where all the designer fashion flagships stores are located, much like the 5th ave of NYC. Architecture and store design here are not to be missed! Off this street are also many little side streets which are filled with heaps of little vintage and harajuku type fashion stores. The Harajuku district was definitely my favourite place to explore during the trip I went back there about 3 times! Check out some pictures from my trip here below. Most photo’s have been taken in Harajuku and Ginza districts.
Wako department store
Hermes – Ginza
Hermes – Shibuya
Dolce & Gabbana
Polo Ralph Lauren
Printemps 30th anniversary celebrations.
Marc by Marc Jacobs
Chloe – Isetan Department Store
Pass the Baton
Ragtag The cutest floor directory board I have ever seen!