This time last week I attended the POPAI Awards Gala in Sydney on behalf of Myer for the 1 Million Stars to End Violence project and am very proud to share that we took out two awards on the night!
A Silver Award under the Shopper Experience category for “Direct Marketing and Loyalty Program.” Followed by a Gold Award under the Physical Store category for “Best Window Display.”
As Project Coordinator and Art Director for this project, I am absolutely thrilled with the result. This project is very close to my heart and it has been so rewarding to have not only initiated this collaboration with Myer but to also have had the opportunity to follow it right through to completion, and to have it recognised for it’s success at POPAI. A big thank you to supplier, Active Display who nominated the project for the awards and partnered with us as a Sponsor at the time.
The 1 Million Stars to End Violence project really was ‘the peoples’ project. It brought a wonderful sense of community into Myer Melbourne and I am humbled by the impact it has had on the multitudes who participated. Cheers to taking stand and making a difference!